Over fifty car
Motorists in the over-50 age
bracket have a new ally in the form of an aptly-titled website at
oversixties.co.uk. This is a price comparison site
with a twist: whilst it has the usual button that takes the user
straight to a separate page for generating quotes, it also has pages
that provide some very useful information for drivers in their
The landing page sets out the website's stall very well: it provides
a thorough overview of the car insurance market with a focus on some
of the sharp practices employed to trap the unwary. The gist of the
message is that drivers of this age may well be paying more than
necessary and whilst it's easy to write this off as scaremongering,
the information provided gives some very compelling reasons for
drivers to review their insurance deals on a yearly basis.
This is the most outstanding feature of this website: it's rich with
well-researched information without being overly sales-y. All data
on the landing page is backed up with relevant sources, and a graph
is provided for easy analysis of the amounts that different age
groups pay for insurance.
The landing page also gives helpful information for getting the best
deals followed by the all-important link for the price comparison
page. Further tabs provide information on getting cheaper car
insurance, insurance pitfalls to avoid and further useful
information. Once again, the information on each tab provides
useful, impartial advice with the 'cheaper insurance' section adding
cautionary information concerning price comparison sites.
Whilst this may seem counter-productive considering the price
comparison feature, it's a refreshingly honest approach to helping
motorists make an informed choice and get the best deal. The other
information on the website quickly gives the user a good insight
into the workings of the insurance sector, with the 'useful
information' section providing some interesting analysis of future
trends in the market alongside safe winter driving tips.
The site is easy to navigate, and hovering over each tab
automatically brings down a menu, with further embedded links in the
text nicely linking the site together.
The impression given by oversixties.co.uk is that it
genuinely has the interests of the older motorist at heart. Whilst
the presentation of the site could be brighter and the font more
inspiring, the no-nonsense style of the site may well appeal to a
more discerning group of motorists.
Site Copyright Dean Phillips